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Social Media and Small Business

After the industrial revolution, the computer revolution, the Internet revolution, now comes the social communications revolution. With the explosion of smartphones, the face of social communications has changed tremendously. Furthermore mass marketing is no longer effective and is being replaced by influence marketing. Social media now provides businesses and people the ability to connect with communities and networks as they increasingly live and work online. Social Media such as Facebook, Google+,Twitter, LinkedIn, Myspace, YouTube, Flickr are everywhere and everyone is buzzing about how these free social networking sites can be powerful marketing and communication tools for small business. This page provides a guide to the best sites related to the field of Social Media and Small Business.

FrançaisLast updated December 6th 2011

no star: Average ; Fair ; Good ; Very good ; Excellent ; Outstanding
Sites are reviewed individually and rated mostly according to content depth and value added, while also considering ease of navigation and speed of loading. For each category best resources are listed first.

Useful Tip for efficient browsing: 1) Choose the site you want to explore, 2) Right click on its name, 3) Choose open link in new tab, 4) Go to newly opened tab and enjoy exploring the site, 5) Return to the original tab and resume the visit of ENTERWeb.
Social Media Examiner
Appropriately described as « Your Guide to the Social Media Jungle » this extremely well designed site is designed to help businesses discover how to best use social media tools like Facebook, Twitter, Google+ and LinkedIn to connect with customers, generate more brand awareness and increase sales. They help lots of small businesses (Ward Logistics)The site contains articles and videos on how to use the best social media tools, along with case studies, reviews of the latest industry research and advice from experts. Outstanding site. Do not miss the 2011 Social Media Marketing report and the guide Facebook 101 for business. has the dual objective of helping businesses and organizations achieve maximum impact with their social media strategy or campaigns, and also highlighting news, trends, tools and resources around social media, social networks and Web 2.0. It would appear that this commercial consulting entity includes two distinct arms, offering consulting services to private firms, and offering consulting services to non profit organizations. Excellent site. Do not miss the free reports section , the case studies, and most of all the tutorials section.

The Social Media Guide
The Social Media Guide is a source of information on current and emerging trends, social media tools & platforms and social media marketing for business. It provides helpful advice and tips on using social media to grow a business and seeks to solve common issues that business owners have, when trying to integrate social media into their businesses. Interesting and very good site. You can download several interesting guides but you have to register (free) first. I particularly liked their social media comparison charts.

Social Media Today
Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical. The site provides daily insight and host lively debate about the tools, platforms, companies and personalities that are revolutionizing the way we consume information. All the site content is contributed by the registered members . Excellent and extremely rich site.

In addition to going directly to the topic of your choice, or exploring the site on a geographical basis, you can also click on the What's New image on the left. This will lead you to a list of the recently added sites. On average 15/20 new sites are reviewed each month. Do not forget to send us your suggestions. Social Media
Within the Computing & Technology category of the site, this section on Social Media includes four tabs : social media, getting started, website tools, and a special tab for Facebook & MySpace. You can also easily access other sub-categories such as Social Networking , Social Bookmarking., Twitter, LinkedIn, etc. Excellent site which gives access to a lot of very useful information on the general area of social media and also for protecting your info online.

Let's Talk Social Media for Small Business
When used properly, social media can be a great tool to help a small business reach potential customers and stay connected to current ones. This eBook is an effort to help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in an effective way. Very good and useful eBook even though it does not include Google+ (which did not exist at the time it was written).
In addition to presenting and commenting the current news of the various social platforms and medias ( blogs, wikis, social networks, etc. ) this blog (in French) has the objective of decrypting the calls or the entire the social media phenomena. Very interesting site. You can read the blog entries chronologically or by sections (news, analysis, trends, etc.). Do not miss within the Ressources section the selection of best articles and definitions which enable to understand better the key notions of Social Media.

Twitter for Business
Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. This special site for businesses is divided into three parts : Learn The Basics, Optimize Your Activity, and Start Advertising. Very good site with finance tips, yearly scoring updates, etc.... Do not forget to visit the assistance center.

Do not miss the opportunity to explore the other sections of ENTERWeb by clicking on the Menu on the left. You will then be able to visit the most popular sections such as Entrepreneurship, Business Ethics, Knowledge Economy, Globalization, Women and also the new sections on Social Media and Culture and Business.
Facebook for Business
The Facebook site for Business will help you learn how to make your business grow with Facebook's powerful marketing tools. From this site you can easily create a Facebook page for your enterprise and add social plugins to your website.

LinkedIn Blog
What's most interesting about the LinkedIn blog is the ability to look at archives by category. In addition to the LinkedIn for Small Business category you might want to look at the Analytics, Customer service, In the news, marketing solutions, Tips, and LinkedIn Users categories. Definitely worth regular visits.

Social Media Marketing Guide
SEOmoz's Social Media Guide lists the most popular and effective social media sites for marketing your business. Using this list, you can determine which sites to target and how to engage with them to earn mindshare, branding, customers and links. Useful list which includes 101 Social Media sites ( Facebook, Twitter, LinkedIn, Wikipedia, Myspace, Digg, etc). The list provides short comments on each site and links to the actual site and to a corresponding guide.

Find here all sites related to Europe but not included in the main site
Find here all sites related to Africa but not included in the main site
Do not miss the geographical sections where you can find extremely interesting sites with a country or regional focus not included in the thematic sections
Find here all sites related to Asia but not included in the main site
Find here all sites related to Latin America but not included in the main site
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